Visit of Janny Vos to a regional office of IKSL

Janny Vos, interacting with IKSL people

Janny Vos, CABI’s Director of Strategic Partnerships, visited India in May and travelled
to one of the regional offices of IKSL located in Chandigarh. The regional office covers
the three north Indian states of Punjab, Haryana and Rajasthan. During her visit, Dr Vos
spent time with both the Content Team and the Kisan Call Centre team, understanding
how they work in delivering the agro-advisory service. She saw how content is developed
and disseminated to the farmers according to their information needs, which can vary
by season and crop. The content has to account for the wide variety of crops grown in
the region, such as cereals & fruit, and must also be aligned with crop calendars. She
also saw how the helpline service works and provides advice to farmers based both on previous
experience and on the factsheets that have been developed by CABI under Direct2Farm.
Lastly, she learned about a special phone-in program that runs once a week and a
quiz for farmers operated through the service.  At the end, Dr Vos was highly impressed with the scale and thoroughness of the implementation of the IKSL service.

About direct2farm
Direct 2Farm is an Agriculture Infomediary Service aimed at making high quality and reliable information accessible to farmers, enabling them to “optimize resources”, and take “informed decisions” resulting in profitable farming activity supporting livelihood improvement.

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