Café Móvel acknowledged

Cherry Coffee
The Coffee Board of India has recognised the value of the Café Móvel pilot project in a letter to CABI. The project has been running successfully in the state of Karnataka for over a year. The service has been proven to be an effective ICT tool to supplement the extension service provided by the Coffee Board of India to coffee growers. The Coffee Board stated that, “such mobile based service would also be useful and effective in agriculture extension and commodity sector in particular.”

Café Móvel is a project running in Karnataka exclusively for the coffee growers. Café Móvel is a mobile technology enabled communication service for enhancing the efficiency and impact of the coffee extension service of Indian Coffee Board, by innovative use of mobile technology. This service is designed, deployed and maintained by CABI, with help from the Coffee Board of India and with the support from the International Coffee Organization and Common Fund for Commodities

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Success stories of mKisan

Potato field of the farmer using mKisan

Potato field of the farmer using mKisan


The proliferation of mobile technology has greatly helped to bridge the information gap in the society. Whether it is an urban area or the rural area, the mobile phones have become the common device. Taking the leverage of this technology, mKisan has reached millions of farmers across 6 states of India, where the conventional agriculture extension service could not be reached. Some of the farmers shared their experience of using the service.

A farmer from Bihar of West Champaran district said that he has received some of the best information from the SMSs. He shared that he never used to irrigate his wheat crop when the wheat heads were forming. But an SMS on wheat crop said that it’s very important to irrigate the wheat crop at this stage. It would help in the formation of the heads. So, he irrigated his wheat crop, the result was good. From then on, he has always practiced it.

A farmer from Madhya Pradesh of Indore district shared that talking to an expert over the mKisan helpline proved beneficial. His potato crop was affected by blight; this reduced the potato production significantly. Expert suggested using fungicide, which helped in protecting his crop. Beside this, the farmer also came to know about the application of nitrogen in gram. Previously, farmer used to apply nitrogen after 15 days to one month after sowing. Expert over the helpline advised to use the nitrogen right in the beginning during the first irrigation after sowing gram. This is applicable for garlic crop too. This advice gave good results and increased the crop yield.