Direct2Farm Scale Up Service: Voices from the field

Hemlal Prasad Yadav, a farmer from the Giridih district of the state Jharkhand, in eastern India, told that that he regularly receives information on weather and agriculture from Direct2Farm and finds them very useful. Especially the Information at the time of irrigation and pest management practices has helped him a lot. There is no other source of information available there, that is why he has enrolled himself in the service by providing his mobile number to the Krishi Kendra. He mentioned that if other farmers too, give their mobile number, then everyone will get benefit from this service

Saag Ram is a farmer from a place Dabawali in Sirsa district of the state Haryana, in northern India. He receives information on weather and agriculture twice a week from the Direct2Farm service. He takes up works in his farm according to the weather information provided to him. Market price updates are also beneficial. He said he also receives information on livestock and pest management practices which he plans to implement in his farm.

Virendra, a farmer from Haryana using Direct2Farm service

Virendra, a farmer from Haryana using Direct2Farm service

Virendra is a farmer from the Ambala district of the state Haryana in northern India. He regularly listens to the voice messages from the Direct2Farm service. He feels that the information received on the weather, management practices and irrigation are very good and he gets benefitted from them.

Suresh Kumar, a farmer from the Narwana village of the Jind district of Haryana, in northern India. He expressed that he is a regular listener of the agriculture advisory messages of Direct2Farm. He thinks that the information provided through these messages is very useful and all the farmers should work according to the advice, to get most benefit. He emphasised that a helpline service would have been very good, since he could then call up whenever any information is required.

On the International Women’s Day

IMG_4053IMG_4044IMG_4063IMG_4050
The gram panchayat of village Bibipur of Jind district of Haryana organised a program on the International Women’s Day i.e. on 8th March. 100 women farmers attended the program. The program was chaired by Sarpanch (the head of Panchayat) and key issues related to women were discussed. CABI was also invited in the program to connect Bibipur with Direct2Farm service. Sharbendu Banerjee, the Global Director-Mobile from CABI, presented on how farmers can get benefitted from mobile information service and also explained about the special benefits women farmers can obtain. He also announced the story telling competition for the rural women on the topic ‘How you have made a positive change in your life by using mobile phones’. The objective of the program was to popularise mobile based service among women farmers and making them understand on how they can use mobile phone to improve their livelihood.