Understanding information needs for kharif season

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Recently Direct2Farm team travelled to 4 villages in the Vaishali district of Bihar in eastern India for a Participatory Rural Appraisal (PRA) study to understand information needs and gaps among the farmers in the area. This is important because at the onset of Kharif season, Direct2Farm should be ready with all the critical information that the farmers need to get a good harvest. Application of PRA principles made interaction quite interactive and farmers themselves came out with their key problems, which is critical for effective service delivery. Farmers highlighted the problem of pest and disease problems which severely affects their crop every year. They looked for information on land preparation and sowing for kharif season cultivation. Some interesting revelations that came out of the study is that farmers are not aware about the practice of seed treatment and there is lot of difference between what the male and female farmers know about weed control and grain storage. It was discovered that the women folk, just by years of practical experience, has gathered valuable insights about managing weeds and grain insects during storage, which their menfolk are still unaware. This study will help in providing information to the farmers more effectively to the farmers of this area.

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World Environment Day, 2015

World Environment Day

World Environment Day


Every year 5th June is celebrated as World Environment Day (WED). This is the initiative of United Nations Environmental Programme. This day stimulates the global awareness of the environment and promotes positive actions to save the planet Earth.

The theme of the WED of 2015 is “Seven Billion Dreams. One Planet. Consume with Care.” This theme underlines on the sustainable use of the resources to ensure a healthy future. Many of the resources are at the verge of depletion as people are consuming the natural resources at a faster rate than what the planet can sustainably provide. This situation demands the responsible use of resources to ensure the well-being of humanity and the environment.