Suresh’s story


Suresh: I don’t have to rely on pesticide dealers; I know how to control pests in my crop

Suresh Kumar is a smallholder farmer from the Jind district of Haryana in northern India. In the local market, pesticide dealers sell all kinds of chemicals to the unsuspecting farmers, by making tall claims. Farmers get panicked when the see their crops are getting damaged because of some insect or disease and in desperation, they try anything that the dealers suggest. However, those chemicals mostly do not do any good and each year many farmers make huge loss first by spending money on expensive chemicals and then when their crop fails. This has been happening for years and farmers have taken it as way of life because they don’t have any other way to get immediate advice when the pests attack their crops. During the last Rabi season, Suresh attended a Krishi Vichar Gosthi (farmers’ consultation) organized by Kisan Sanchar, and there he heard about Direct2Farm. The volunteers told him that Direct2Farm service would provide him advance information about various pests and how to manage them. Not only that, farmers can call up the Toll free number (1800-114-151) and record their questions, which will be answered by the agriculture experts and they can have live chat with the experts, any time. This seemed like a ray of hope for Suresh, because he was worried about pest problem in his crop. However, he was skeptical, since this was a mobile service and he has never used mobile agro-advisory service before. The volunteers assured him that he can try the service free for some time and only if he finds the service good, he needs to continue. This built confidence and Suresh immediately registered himself for the Direct2Farm service. The volunteers asked him about which crop varieties he grows and he was explained that the experts will provide him information which are relevant for the crop varieties, that he grows so that he gets what is needed and no unnecessary botheration. Since then Suresh is a regular subscriber of Direct2Farm service and he has gained lot of new knowledge. In Suresh’s own words…. “Information provided through these messages are very useful and farmers should work according to the advice to get most benefit. I find the helpline service best, because talking to an expert helps me to clear my doubts on the spot and no one can mislead me because they know I can always cross check from an expert, then and there. I will definitely continue with Direct2Farm in future.”


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Harpal Singh’s success story

Farmer made  INR 7000 (USD 140) extra profit by spending INR 330 (USD 6)

Harpal Singh

Farmer’s Name: Harpal Singh, Lives in: Meerut, in the state of Uttar Pradesh in northern India, Agro-advisory service user of IFFCO Kisan Sanchar Limited (IKSL).

Harpal Singh shared his experience with us.

Harpal Singh is a smallholder farmer. Harpal primarily grows sugarcane, mustard and wheat, he is using IKSL’s agro-advisory service from past 8 months and he feels good after using this service as this agro-advisory service has become the main source of information for him and has proved to be beneficial. His profit has increased by 50% after using this service. He likes to use helpline service and shares the information with other farmers in his village.

Harpal shared his two experiences where he achieved major benefit from IKSL service. He spent INR 300 in spraying of sulphur in his mustard field and he earned approximately INR 7000 (USD 140) more from what he used to earn before using sulphur. Sulphur basically helps in increasing the percentage of oil in oilseeds and also results in fuller grain size It also beneficial for controlling and preventing fungal diseases in oilseeds.

In the second instance he said that he faced sugarcane aphid problem in his sugarcane field this year and he contacted IKSL helpline to know how to control this insects. The advisory helped him to handle the problem and save his sugarcane crop. This year he has realized 25% extra profit from sugarcane crop.

To summarize, Harpal really happy and do not have any worry because he knows that IKSL helpline is always there to help him in his  everyday farm problems. He suggested that the every farmer should use this service and enjoy the benefits