Café Móvel acknowledged

Cherry Coffee
The Coffee Board of India has recognised the value of the Café Móvel pilot project in a letter to CABI. The project has been running successfully in the state of Karnataka for over a year. The service has been proven to be an effective ICT tool to supplement the extension service provided by the Coffee Board of India to coffee growers. The Coffee Board stated that, “such mobile based service would also be useful and effective in agriculture extension and commodity sector in particular.”

Café Móvel is a project running in Karnataka exclusively for the coffee growers. Café Móvel is a mobile technology enabled communication service for enhancing the efficiency and impact of the coffee extension service of Indian Coffee Board, by innovative use of mobile technology. This service is designed, deployed and maintained by CABI, with help from the Coffee Board of India and with the support from the International Coffee Organization and Common Fund for Commodities

Café Móvel launches in Karnataka

CafeMovel launch

CafeMovel launch

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Café Móvel

CafeMovel

Bringing exclusively farmers’ voice wall for the first time

The Café Móvel (meaning Mobile Coffee in Portuguese). This project is a mobile based extension service for the coffee growers. In India, coffee is grown in the hilly regions of southern India and providing real-time and effective extension support to the planters have always been a challenge for the Coffee Board of India. Hence as a pilot Coffee Board has funded CABI to develop this service.

Under Café Móvel, coffee growers will not only be able to listen to the advisories and other important information like market trend, auction price and weather in their local language, but also be able to create discussion thread in their personal “Voice Wall” just like Facebook and get comments and suggestions from fellow farmers as well as experts. They can further share this knowledge among community by “Twitting” these discussion threads.

The project will run as pilot  for one year and in one state southern India i.e. Karnataka and aims to reach about 150K small and medium coffee growers.