Understanding information needs for kharif season

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Recently Direct2Farm team travelled to 4 villages in the Vaishali district of Bihar in eastern India for a Participatory Rural Appraisal (PRA) study to understand information needs and gaps among the farmers in the area. This is important because at the onset of Kharif season, Direct2Farm should be ready with all the critical information that the farmers need to get a good harvest. Application of PRA principles made interaction quite interactive and farmers themselves came out with their key problems, which is critical for effective service delivery. Farmers highlighted the problem of pest and disease problems which severely affects their crop every year. They looked for information on land preparation and sowing for kharif season cultivation. Some interesting revelations that came out of the study is that farmers are not aware about the practice of seed treatment and there is lot of difference between what the male and female farmers know about weed control and grain storage. It was discovered that the women folk, just by years of practical experience, has gathered valuable insights about managing weeds and grain insects during storage, which their menfolk are still unaware. This study will help in providing information to the farmers more effectively to the farmers of this area.

Training on content development for the project Airtel Kilimo in Kenya

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A training program organised for the content development process in Kenya, for the project Airtel Kilimo. 14 scientists from different centres of Kenya Agriculture Research Institute (KARI), people from Kilimo Media International (KiMI) and Kenya Broadcasting Cooperation (KBC) joined the program.

The aim of the program was to train the people involved in content development process for the project, on how to use the Direct2Farm online system for creating content and how to create different type of content like factsheets and subsequently creating voice messages and text messages by using factsheets. In this program, quality assurance process was also focussed as factsheets contains agricultural information that should be validated and localized in order to be fit for use for both agriculture extension workers and the farmers. Therefore, three key elements of the quality assurance viz. accuracy, relevance and clarity were highlighted and discussed during the program.

The program ends up with successful note as a committed content team was trained and established for developing content online keeping the quality assurance criteria in view. This will help in creating and sending most updated, scientific and relevant information to the farmers.

SDC delegates appreciated Direct2Farm initiative

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