Direct2Farm Scale Up Service: Voices from the field

Hemlal Prasad Yadav, a farmer from the Giridih district of the state Jharkhand, in eastern India, told that that he regularly receives information on weather and agriculture from Direct2Farm and finds them very useful. Especially the Information at the time of irrigation and pest management practices has helped him a lot. There is no other source of information available there, that is why he has enrolled himself in the service by providing his mobile number to the Krishi Kendra. He mentioned that if other farmers too, give their mobile number, then everyone will get benefit from this service

Saag Ram is a farmer from a place Dabawali in Sirsa district of the state Haryana, in northern India. He receives information on weather and agriculture twice a week from the Direct2Farm service. He takes up works in his farm according to the weather information provided to him. Market price updates are also beneficial. He said he also receives information on livestock and pest management practices which he plans to implement in his farm.

Virendra, a farmer from Haryana using Direct2Farm service

Virendra, a farmer from Haryana using Direct2Farm service

Virendra is a farmer from the Ambala district of the state Haryana in northern India. He regularly listens to the voice messages from the Direct2Farm service. He feels that the information received on the weather, management practices and irrigation are very good and he gets benefitted from them.

Suresh Kumar, a farmer from the Narwana village of the Jind district of Haryana, in northern India. He expressed that he is a regular listener of the agriculture advisory messages of Direct2Farm. He thinks that the information provided through these messages is very useful and all the farmers should work according to the advice, to get most benefit. He emphasised that a helpline service would have been very good, since he could then call up whenever any information is required.

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On the International Women’s Day

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The gram panchayat of village Bibipur of Jind district of Haryana organised a program on the International Women’s Day i.e. on 8th March. 100 women farmers attended the program. The program was chaired by Sarpanch (the head of Panchayat) and key issues related to women were discussed. CABI was also invited in the program to connect Bibipur with Direct2Farm service. Sharbendu Banerjee, the Global Director-Mobile from CABI, presented on how farmers can get benefitted from mobile information service and also explained about the special benefits women farmers can obtain. He also announced the story telling competition for the rural women on the topic ‘How you have made a positive change in your life by using mobile phones’. The objective of the program was to popularise mobile based service among women farmers and making them understand on how they can use mobile phone to improve their livelihood.

mNutrition

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CABI-led consortium secures GSMA funding to aidp three million people access nutrition information using mobile technology. The consortium comprises CABI, BMJ, the Global Alliance for Improved Nutrition (GAIN), the International Livestock Research Institute (ILRI) and Oxfam GB.

More than three million people in Sub-Saharan Africa and South Asia will be accessing vital nutrition and health information using mobile technology as part of a mNutrition project to help tackle malnutrition – a leading cause of child death worldwide. The GSMA Mobile for Development Foundation has appointed a CABI-led consortium as the global content provider to the mNutrition initiative – a UK Department for International Development (DFID) funded project that aims to improve the nutritional status of more than three million people. The initiative will tackle malnutrition and help beneficiaries to access nutrition-based agricultural and health information using mobile technology.

World Telecommunication and Information Society Day-2014

World Telecommunication and Information Society Day is celebrated on 17th May, each year. This year, the day was celebrated in Geneva, on Friday, 16 May as 17 May 2014 fell on a Saturday.

This day marks the foundation of International Telecommunication Union and the anniversary of the signing of the first International Telegraph Convention.The purpose of the celebration of this day is to bridge digital divide and to aid in bringing awareness of the possibilities that the use of the Internet and other information and communication technologies (ICT) can bring to societies and economies.

Theme of the year 2014 is ‘Broadband for sustainable development’, in Dr Hamadoun I. Touré ‘s (Secretary General-ITU) words on this theme, “It is now well-recognized that digital development is a transformative tool to fast-track sustainable development. In order to realize its full potential, it is essential to roll-out high-speed broadband networks, making it affordable as well as universally accessible”.

 

SDC delegates appreciated Direct2Farm initiative

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Café Móvel

CafeMovel

Bringing exclusively farmers’ voice wall for the first time

The Café Móvel (meaning Mobile Coffee in Portuguese). This project is a mobile based extension service for the coffee growers. In India, coffee is grown in the hilly regions of southern India and providing real-time and effective extension support to the planters have always been a challenge for the Coffee Board of India. Hence as a pilot Coffee Board has funded CABI to develop this service.

Under Café Móvel, coffee growers will not only be able to listen to the advisories and other important information like market trend, auction price and weather in their local language, but also be able to create discussion thread in their personal “Voice Wall” just like Facebook and get comments and suggestions from fellow farmers as well as experts. They can further share this knowledge among community by “Twitting” these discussion threads.

The project will run as pilot  for one year and in one state southern India i.e. Karnataka and aims to reach about 150K small and medium coffee growers.