Café Móvel acknowledged

Cherry Coffee
The Coffee Board of India has recognised the value of the Café Móvel pilot project in a letter to CABI. The project has been running successfully in the state of Karnataka for over a year. The service has been proven to be an effective ICT tool to supplement the extension service provided by the Coffee Board of India to coffee growers. The Coffee Board stated that, “such mobile based service would also be useful and effective in agriculture extension and commodity sector in particular.”

Café Móvel is a project running in Karnataka exclusively for the coffee growers. Café Móvel is a mobile technology enabled communication service for enhancing the efficiency and impact of the coffee extension service of Indian Coffee Board, by innovative use of mobile technology. This service is designed, deployed and maintained by CABI, with help from the Coffee Board of India and with the support from the International Coffee Organization and Common Fund for Commodities

Café Móvel launches in Karnataka

CafeMovel launch

CafeMovel launch

Read more of this post

Café Móvel

CafeMovel

Bringing exclusively farmers’ voice wall for the first time

The Café Móvel (meaning Mobile Coffee in Portuguese). This project is a mobile based extension service for the coffee growers. In India, coffee is grown in the hilly regions of southern India and providing real-time and effective extension support to the planters have always been a challenge for the Coffee Board of India. Hence as a pilot Coffee Board has funded CABI to develop this service.

Under Café Móvel, coffee growers will not only be able to listen to the advisories and other important information like market trend, auction price and weather in their local language, but also be able to create discussion thread in their personal “Voice Wall” just like Facebook and get comments and suggestions from fellow farmers as well as experts. They can further share this knowledge among community by “Twitting” these discussion threads.

The project will run as pilot  for one year and in one state southern India i.e. Karnataka and aims to reach about 150K small and medium coffee growers.

mKisan service in 6 states

Farmer's field

Service is successfully running in 6 states

mKisan service is up and running successfully in all the target six states viz. Uttar Pradesh, Bihar, Madhya Pradesh, Andhra Pradesh, Karnataka and Maharashtra.

Under this service, information is disseminated to farmers through mobile phone in the form Interactive Voice Response (IVR). Farmer can easily avail the information on various package of practices related different crops , including information plant protection and information related livestock by using this service.

mKisan

                                                                                                                                                  

An initiative to empower the farmers

The mKisan is a project which is launched with the support of mFarmer Initiative Challenge Fund (where mFarmer project is part of the International mAgri fund of the GSMA development fund)

In India, the project will be executed by a consortium  involving four partners: Handygo (Lead partner)-Mobile value Added Service Provider, CABI-Content Partner, ILRI-Content Partner and Digital Green-Content Partner (agri-extension videos).

Here, CABI will be contributing by providing scientifically validated and actionable information on agriculture to enable the farmers to take informed decision. This will be done through the it acclaimed and acknowledged Direct2Farm repository.

Partners will jointly endeavour to develop a comprehensive agro-advisory service which can address various problems of our agrarian society and particularly the small-holder farmers.

The goal of project is to facilitate access to valued agricultural information and advice to our poor farmers through mobile phones, which they can use to increase their productivity and incomes.

mKisan aims to reach about 1,000,000 smallholder farmers in 6 states of India over a 24 month implementation period. Under this project 6 major states will be covered they are: Uttar Pradesh, Bihar, Madhya Pradesh, Maharashtra, Andhra Pradesh and Karnataka.