Content Writeshop for Govinet Project

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Two days content writeshop was organized in ISTI, Kandy, Sri Lanka on 16th-17th of April for the Govinet Project. 19 people participated in the program. Participants were from CABI South Asia and Department of Agriculture, Sri Lanka. The objective of the program is to develop mobile messages for providing timely information on nutrition, to learn about mobile advisory and its effectiveness, to develop user friendly mobile content and to learn basic concept of mobile communication.

Altogether, there were 19 participants, including experts and facilitators. In the workshop aim and objectives of the project were highlighted. The session on country content framework was held which was focused towards addressing the key points to be considered to generate content and messages and the rationale for the selection of the crop and livestock as per the micronutrient component.

On second day, message and factsheets templates were discussed and evaluation of the workshop was done. The program ends up successfully. The Govinet project is funded by the DFID, which aims to facilitate fast transfer of technology to the farmers through mobile phones and to improve household nutrition through information about nutrient rich agri-produces and promoting dietary diversity.

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mKisan Call Centre successfully launched across 3 states

In a new development, mKisan has recently launched a call centre across three Hindi speaking states of central and eastern India, (Madhya Pradesh, Bihar and Uttar Pradesh). By dialing 556780 from their mobile phone, farmers can access the mKisan service and call centre in these three states. The call centre will help farmers to directly connect with subject matter experts to get answers to their farm related queries. As part of the call centre, a farmers’ interface and an experts’ interface have been created on an IVR (Interactive Voice Response) system. The interfaces allow users to select a subject matter (e.g. insect related problems), record a query, answer a query, listen to the solution to an answered query etc. Using this system, if an expert is not available, farmers can record their queries and the expert can provide answers to queries when they are logged-in through their mobile phone. A usage report based on call centre data gathered in 20 days of July 2013 shows caller trends (see table below). The report is quite encouraging for the first month of operation. The call centre will help to generate analytics on call patterns for crops & livestock and will highlight the kind of problems which are faced by farmers in the field. Both the number and types of query will be recorded and individual farmer queries will be analyzed to develop a picture of the everyday issues the farmers are dealing with.

July 2013 call centre analytics on calls received by subject matter

July 2013 call centre analytics on calls received by subject matter