Success stories of mKisan

Potato field of the farmer using mKisan

Potato field of the farmer using mKisan


The proliferation of mobile technology has greatly helped to bridge the information gap in the society. Whether it is an urban area or the rural area, the mobile phones have become the common device. Taking the leverage of this technology, mKisan has reached millions of farmers across 6 states of India, where the conventional agriculture extension service could not be reached. Some of the farmers shared their experience of using the service.

A farmer from Bihar of West Champaran district said that he has received some of the best information from the SMSs. He shared that he never used to irrigate his wheat crop when the wheat heads were forming. But an SMS on wheat crop said that it’s very important to irrigate the wheat crop at this stage. It would help in the formation of the heads. So, he irrigated his wheat crop, the result was good. From then on, he has always practiced it.

A farmer from Madhya Pradesh of Indore district shared that talking to an expert over the mKisan helpline proved beneficial. His potato crop was affected by blight; this reduced the potato production significantly. Expert suggested using fungicide, which helped in protecting his crop. Beside this, the farmer also came to know about the application of nitrogen in gram. Previously, farmer used to apply nitrogen after 15 days to one month after sowing. Expert over the helpline advised to use the nitrogen right in the beginning during the first irrigation after sowing gram. This is applicable for garlic crop too. This advice gave good results and increased the crop yield.

Direct2Farm Newsletter Volume 4 is out now

Direct2Farm Newsletter_Vol-4_2014

Check out the articles on mobile application and update from mKisan in the volume 4 of Direct2Farm newsletter. To receive the newsletter in your inbox email at direct2farm@cabi.org

mKisan Call Centre successfully launched across 3 states

In a new development, mKisan has recently launched a call centre across three Hindi speaking states of central and eastern India, (Madhya Pradesh, Bihar and Uttar Pradesh). By dialing 556780 from their mobile phone, farmers can access the mKisan service and call centre in these three states. The call centre will help farmers to directly connect with subject matter experts to get answers to their farm related queries. As part of the call centre, a farmers’ interface and an experts’ interface have been created on an IVR (Interactive Voice Response) system. The interfaces allow users to select a subject matter (e.g. insect related problems), record a query, answer a query, listen to the solution to an answered query etc. Using this system, if an expert is not available, farmers can record their queries and the expert can provide answers to queries when they are logged-in through their mobile phone. A usage report based on call centre data gathered in 20 days of July 2013 shows caller trends (see table below). The report is quite encouraging for the first month of operation. The call centre will help to generate analytics on call patterns for crops & livestock and will highlight the kind of problems which are faced by farmers in the field. Both the number and types of query will be recorded and individual farmer queries will be analyzed to develop a picture of the everyday issues the farmers are dealing with.

July 2013 call centre analytics on calls received by subject matter

July 2013 call centre analytics on calls received by subject matter

mKisan service in 6 states

Farmer's field

Service is successfully running in 6 states

mKisan service is up and running successfully in all the target six states viz. Uttar Pradesh, Bihar, Madhya Pradesh, Andhra Pradesh, Karnataka and Maharashtra.

Under this service, information is disseminated to farmers through mobile phone in the form Interactive Voice Response (IVR). Farmer can easily avail the information on various package of practices related different crops , including information plant protection and information related livestock by using this service.

mKisan Planning Workshop

mKisan Planning WorkshopmKisan Plannnig Workshop

mKisan Planning Workshop was a kick off workshop for the project mKisan organised in the CABI- South Asia Office from 26/06 to 28/06/12.

The mKisan planning workshop basically entailed to bring all consortium partners and supporting organisation (GSMA) on a single platform to discuss and finalise various operational matters and the working plan of the project. This helped all the connsortium partners to proceed to our set targets and accomplish the desired goal of the project effectively.

The workshop ended successfully with the finalisation of work plan for the project and with the setting up of milestones to be achieved. Beside this it brought clear understanding of the contribution and deliverables to be made by each consortium partners.

mKisan Workshop

Workshop organised before the launch of the project mkisan, organisations participated are GSMA, CABI, ILRI, Handygo Technologies Private Ltd and Digital Green.

mKisan

                                                                                                                                                  

An initiative to empower the farmers

The mKisan is a project which is launched with the support of mFarmer Initiative Challenge Fund (where mFarmer project is part of the International mAgri fund of the GSMA development fund)

In India, the project will be executed by a consortium  involving four partners: Handygo (Lead partner)-Mobile value Added Service Provider, CABI-Content Partner, ILRI-Content Partner and Digital Green-Content Partner (agri-extension videos).

Here, CABI will be contributing by providing scientifically validated and actionable information on agriculture to enable the farmers to take informed decision. This will be done through the it acclaimed and acknowledged Direct2Farm repository.

Partners will jointly endeavour to develop a comprehensive agro-advisory service which can address various problems of our agrarian society and particularly the small-holder farmers.

The goal of project is to facilitate access to valued agricultural information and advice to our poor farmers through mobile phones, which they can use to increase their productivity and incomes.

mKisan aims to reach about 1,000,000 smallholder farmers in 6 states of India over a 24 month implementation period. Under this project 6 major states will be covered they are: Uttar Pradesh, Bihar, Madhya Pradesh, Maharashtra, Andhra Pradesh and Karnataka.