Suresh’s story


Suresh: I don’t have to rely on pesticide dealers; I know how to control pests in my crop

Suresh Kumar is a smallholder farmer from the Jind district of Haryana in northern India. In the local market, pesticide dealers sell all kinds of chemicals to the unsuspecting farmers, by making tall claims. Farmers get panicked when the see their crops are getting damaged because of some insect or disease and in desperation, they try anything that the dealers suggest. However, those chemicals mostly do not do any good and each year many farmers make huge loss first by spending money on expensive chemicals and then when their crop fails. This has been happening for years and farmers have taken it as way of life because they don’t have any other way to get immediate advice when the pests attack their crops. During the last Rabi season, Suresh attended a Krishi Vichar Gosthi (farmers’ consultation) organized by Kisan Sanchar, and there he heard about Direct2Farm. The volunteers told him that Direct2Farm service would provide him advance information about various pests and how to manage them. Not only that, farmers can call up the Toll free number (1800-114-151) and record their questions, which will be answered by the agriculture experts and they can have live chat with the experts, any time. This seemed like a ray of hope for Suresh, because he was worried about pest problem in his crop. However, he was skeptical, since this was a mobile service and he has never used mobile agro-advisory service before. The volunteers assured him that he can try the service free for some time and only if he finds the service good, he needs to continue. This built confidence and Suresh immediately registered himself for the Direct2Farm service. The volunteers asked him about which crop varieties he grows and he was explained that the experts will provide him information which are relevant for the crop varieties, that he grows so that he gets what is needed and no unnecessary botheration. Since then Suresh is a regular subscriber of Direct2Farm service and he has gained lot of new knowledge. In Suresh’s own words…. “Information provided through these messages are very useful and farmers should work according to the advice to get most benefit. I find the helpline service best, because talking to an expert helps me to clear my doubts on the spot and no one can mislead me because they know I can always cross check from an expert, then and there. I will definitely continue with Direct2Farm in future.”