mKisan Call Centre successfully launched across 3 states

In a new development, mKisan has recently launched a call centre across three Hindi speaking states of central and eastern India, (Madhya Pradesh, Bihar and Uttar Pradesh). By dialing 556780 from their mobile phone, farmers can access the mKisan service and call centre in these three states. The call centre will help farmers to directly connect with subject matter experts to get answers to their farm related queries. As part of the call centre, a farmers’ interface and an experts’ interface have been created on an IVR (Interactive Voice Response) system. The interfaces allow users to select a subject matter (e.g. insect related problems), record a query, answer a query, listen to the solution to an answered query etc. Using this system, if an expert is not available, farmers can record their queries and the expert can provide answers to queries when they are logged-in through their mobile phone. A usage report based on call centre data gathered in 20 days of July 2013 shows caller trends (see table below). The report is quite encouraging for the first month of operation. The call centre will help to generate analytics on call patterns for crops & livestock and will highlight the kind of problems which are faced by farmers in the field. Both the number and types of query will be recorded and individual farmer queries will be analyzed to develop a picture of the everyday issues the farmers are dealing with.

July 2013 call centre analytics on calls received by subject matter

July 2013 call centre analytics on calls received by subject matter

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mKisan service in 6 states

Farmer's field

Service is successfully running in 6 states

mKisan service is up and running successfully in all the target six states viz. Uttar Pradesh, Bihar, Madhya Pradesh, Andhra Pradesh, Karnataka and Maharashtra.

Under this service, information is disseminated to farmers through mobile phone in the form Interactive Voice Response (IVR). Farmer can easily avail the information on various package of practices related different crops , including information plant protection and information related livestock by using this service.

Harpal Singh’s success story

Farmer made  INR 7000 (USD 140) extra profit by spending INR 330 (USD 6)

Harpal Singh

Farmer’s Name: Harpal Singh, Lives in: Meerut, in the state of Uttar Pradesh in northern India, Agro-advisory service user of IFFCO Kisan Sanchar Limited (IKSL).

Harpal Singh shared his experience with us.

Harpal Singh is a smallholder farmer. Harpal primarily grows sugarcane, mustard and wheat, he is using IKSL’s agro-advisory service from past 8 months and he feels good after using this service as this agro-advisory service has become the main source of information for him and has proved to be beneficial. His profit has increased by 50% after using this service. He likes to use helpline service and shares the information with other farmers in his village.

Harpal shared his two experiences where he achieved major benefit from IKSL service. He spent INR 300 in spraying of sulphur in his mustard field and he earned approximately INR 7000 (USD 140) more from what he used to earn before using sulphur. Sulphur basically helps in increasing the percentage of oil in oilseeds and also results in fuller grain size It also beneficial for controlling and preventing fungal diseases in oilseeds.

In the second instance he said that he faced sugarcane aphid problem in his sugarcane field this year and he contacted IKSL helpline to know how to control this insects. The advisory helped him to handle the problem and save his sugarcane crop. This year he has realized 25% extra profit from sugarcane crop.

To summarize, Harpal really happy and do not have any worry because he knows that IKSL helpline is always there to help him in his  everyday farm problems. He suggested that the every farmer should use this service and enjoy the benefits

mKisan

                                                                                                                                                  

An initiative to empower the farmers

The mKisan is a project which is launched with the support of mFarmer Initiative Challenge Fund (where mFarmer project is part of the International mAgri fund of the GSMA development fund)

In India, the project will be executed by a consortium  involving four partners: Handygo (Lead partner)-Mobile value Added Service Provider, CABI-Content Partner, ILRI-Content Partner and Digital Green-Content Partner (agri-extension videos).

Here, CABI will be contributing by providing scientifically validated and actionable information on agriculture to enable the farmers to take informed decision. This will be done through the it acclaimed and acknowledged Direct2Farm repository.

Partners will jointly endeavour to develop a comprehensive agro-advisory service which can address various problems of our agrarian society and particularly the small-holder farmers.

The goal of project is to facilitate access to valued agricultural information and advice to our poor farmers through mobile phones, which they can use to increase their productivity and incomes.

mKisan aims to reach about 1,000,000 smallholder farmers in 6 states of India over a 24 month implementation period. Under this project 6 major states will be covered they are: Uttar Pradesh, Bihar, Madhya Pradesh, Maharashtra, Andhra Pradesh and Karnataka.